About

ser·en·dip·i·ty

- noun

1. an aptitude for making desirable discoveries by accident

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As our name suggests, we’re simply about discovering cult beauty ‘must-haves‘ and sharing it with the world. And by beauty, we mean any little thing that makes us look & feel fab! So we scour the globe for unique finds from cosmetics to accessories and all things in between – nothing is off limits if we just hafta have it!

We at Serendipity love the fact we bring in small boutique brands from all parts of the world to Malaysia. Don’t get us wrong, while we’re still slaves to the high street brands, we just think it’s way cooler to be sporting something ‘unusual’ that becomes a conversation piece. And you’d be surprised by how much ‘unusual’ stuff there is out there that already has a cult following – it’s only a matter of knowing where to look!

Our aim is to provide a one-stop-site for everything we’ve stumbled upon that has become part of what we call our beauty ‘must-have stash’!. All products featured have been handpicked because we believe they’d make a fab addition to any girl’s wardrobe. So just think of us as a girlfriend sharing her latest finds with you.

And the search is not over! We’re always on the lookout for that next great product, so check back with us often. If may just be that elusive item you’ve been hankering after :)

Every girl needs a ‘must-have stash’ so we hope you love our discoveries as much as we do. Happy browsing!